Category: History

This category features posts and links about the history of Reddy Kilowatt.

Resurrecting Reddy Kilowatt

Interesting. This 1999 newsletter claims the former Northern States Power Company was going to use Reddy as an icon of ecommerce and energy conservation. Clearly, neither of these things happened. Now, Reddy is ‘under new management’ and on the verge of finding a second career in the age of e-commerce. His new owners at Northern […]

Reddy Kilowatt wasn’t the first corporate spokestoon…

Here’s some info from Don Markstein’s Toonopedia web site: Reddy debuted on March 11, 1926. He wasn’t just APC’s spokestoon, but was offered to other local power companies as well. Philadelphia Electric Company was the first of over 200 to license the character. Since then, Reddy’s image has appeared on billboards, company stationery, newspaper and […]