Did you Know…? Reddy Kilowatt

<sarcasm>Because the ultimate dream of every parent and corporation is to get kids to play with electricity:</sarcasm>

Over the years, Reddy has gone above and beyond the call of duty. He has not only warmed the hearts of adult consumers, but also got kids to play with electricity.

Emphasis mine.


  1. Brad Gresham

    I remember a great lighted/neon version of Reddy Kilowatt in the late 60’s and early 70s on Hillborough Street in Raleigh, North Carolina. It was very near the campus of NCSU and I assume was owned by Carolina Power and Light. I have no idea what happened to it but I loved looking at it when I was a kid headed to my grandmother’s house.

  2. Jon Haugee

    I am the only person that I know who has a Reddy Kilowatt tattoo. I am a retired power lineman so I think I earned the right to get it!
    The artist who did it said that he had never done a Reddy tattoo before mine and he took pictures of it to hang on the wall in his shop.

  3. Zach A

    Grateful Dead bassist, Phil Lesh, called himself Phil “Reddy Kilowatt” Lesh on their firt album, “Grateful Dead”.

  4. Mike Nashleanas

    Does anyone know who owns the rights to the Reddy Killowatt image? Could it be in the public domain by this time?

  5. Brian

    For BGresham (et al.)

    I stumbled into this website tonight, and it’s the first time in roughly 35 years that I have thought about this mascot, and its neon presence in Raleigh, NC.

    The power company here used to be Carolina Power and Light (CP&L), and they are now Progressive Energy.

    Talk about a blast from the past…

  6. Nora R. Stallings

    My mom worked for Carolina Power & Light in the 1950’s; I am assuming that they gave her earrings and a tack pen of Reddy Kilowatt. I am actually wearin the earrings today. You see my mom past away last month and I decided to wear something of hers each day for the next year.

    I was curious to know the name of the mascot.

    Thank you so much for having this website!

    Nora R. Stallings

  7. Sarah Beth Miller

    I just bought a 100%electric car, a 2013 Ford Focus. However, there are no exterior clues or features that ‘advertise’ the fact that my car is electric! (Unlike the Leaf or the Volt.) Then I remembered the giant Reddy Kilowatt sign in my hometown, Raleigh, NC, with its electric-volt arms & legs. I plan to make a decal from a Reddy Kilowatt image, and slap it on my car! It will alert my fellow commuters that I’m not using carbon-based fuel, and it might even inspire nostalgia among some of them.