Ready for Reddy Megabit?

If you search distant memories — or search the Web if you are under 30 — you may remember a very interesting marketing character, Reddy Kilowatt. Created in 1926 by Alabama Power Executives, I am not really sure what Reddy stood for — most likely reliable energy delivered over electric lines. Based on the recent activity by power companies in the digital-services industries, maybe it’s time for Reddy to resurface as a symbol for broadband services over the same power lines. Delivering tremendous amounts of digital content and communications to consumers could make Reddy Megabit an instant success — especially with the Nickelodeon generation.