Poor Reddy Kilowatt in Time Magazine, 1961

Here’s the first graf of an short article called The Last Switch, published in Time on Friday, June 23, 1961, as a reflection on a 4.5 hour NYC blackout:

In popular imagination, the 20th century metropolis is an indestructible giant—all those skyscrapers and subways, all that steel, stone and glass, all that raw, corpuscular power. But the modern city, New York included, is really a huge, rubbery shell. In the dead of night it collapses just like a deflated balloon, and each morning it is pumped back to life again, not with air but electricity. As little Reddy Kilowatt—the power companies’ coy public-relations name for juice—swarms all over town, subways scuttle, elevators shoot, lamps light, machines sew, write, add, cool, talk, sing and growl…

One comment

  1. Kirk Lehrmann

    Does anyone know who would be interested in buying some 1960’s ere Reddy Kilowatt memoriability (??) like Ash tray, Wall socket paper weight puzzle, Pens, figure ??

    817-233-2951