‘Reddy Kilowatt’ Energizes Sioux City Again

A classic Reddy sign has been relit:

It’s an electrifying day as a Sioux City icon, “Reddy Kilowatt”, has returned.

Friday Reddy was dedicated at the ISU Design West Studio for folks to enjoy.

The large neon sign welcomed travelers into Sioux City along I-29 from 1956 to 1996.

This new location is fitting because Reddy was made to educate students about electricity and now will be surrounded by students attending the design school.

Update: There’s an article at the Sioux City Journal, too: Reddy’s back in town (and it mentions us!).

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