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The Sugary Truth

My new company Tremendousness made a video about the dangers of added sugars in our foods with amazing illustrations by Chris Roettger, amazing animation by Eric DeFord, based on an amazing concept by W. Scott Matthews. I helped with the storyboard and script and was responsible for all the music and SFX.

The Tremendousness Collective, a visual storytelling firm based in St. Louis, Missouri, designed this explanatory video to help people understand the cold, hard facts about what the over-consumption of added sugars does to our health.

Did you know that The American Heart Association’s daily recommended sugar allowance is 36 grams for men, 20 grams for women, and 12 grams for kids?

Did you know that our daily intake averages 95 grams?

We have a serious problem.

There are about 600,000 different packaged food items in grocery stores today—and 80% of them contain added sugars.

But our goal was to make a short film that didn’t just trot out the sugar quantities in our food; we wanted to tell this story on a more personal level so people can see themselves—and their friends and families—in it.

Read the full blog post here.

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